Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.
Mango for antioxidants and basil for soothing care, a hydrating formula to regenerate and revitalise hair.
Hair needs the right food and energy, formulated with maple and pecan extracts to restore shine and deeply nourish.
With antioxidant-rich green tea and a fresh touch of lime, this formula adds body and volume with lightweight care.
Natural extracts like violet rice support a healthy scalp and provide lightweight hydration, delivering gentle yet effective care without weighing the hair down.
When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation.
Authentic Beauty Concept is more than products and it goes beyond hair. Inspired by a community who believes in the same values, we wanted to create a holistic experience of authentic beauty.